National Instruments today unveiled a new brand identity, including a new corporate logo, visual identity and enhanced digital experience, to launch a new brand campaign that celebrates and honors the engineers, companies and contributions that make Engineer Ambitiously possible every day. From now on, National Instruments is simplifying its name to "NI," and the company is committed to bringing together the breakthrough people, ideas and technologies that move our world forward. Meanwhile, in an effort to share the people and stories of those who aspire to great things, the company has created a Perspectives column on its website, and NI CEO Eric Starkloff released the opening remarks today.

"At its core, NI is committed to empowering the population of engineers who are solving our problems today, tomorrow and into the next hundred years." Carla Pi?eyro Sublett, NI's Chief Marketing Officer, said, "Our customers are leaving their mark on the world, and their splendid feats inspire all of us to innovate in feats that will have an impact across the planet and beyond. Our new brand identity incorporates their stories, inscribes their extraordinary engineering creativity, and honors their contributions to society as a whole."

For more than 40 years, NI has joined forces with a wide range of talented engineers and organizations to solve the world's most pressing challenges with test and measurement technology. From data and automation to research and validation, NI's software-connected approach is helping customers test innovative ideas faster, more reliably, and more safely.The wealth of software NI has built up over the years combined with the latest in cloud computing and machine learning is driving the modernization of the test and measurement industry as a whole, and helping customers rapidly build next-generation products.

"We are developing advanced plasma rocket propulsion technology that will enable a variety of commercial applications for Earth-Moon and outer space technologies." Dr. Franklin Chang-Diaz, CEO and President of Ad Astra and a member of the NASA Astronaut Hall of Fame, said, "NI is a key technology partner in our journey to redefine the next generation of space travel, and its test and measurement technology allows us to focus on what we do best -preparing mankind for the next great leap forward."

NI CEO Open Letter

Hi.

National Instruments has been transforming to better serve you - the engineers and businesses committed to creating the extraordinary and tackling the world's toughest and most pressing challenges.

National Instruments has been transforming to better serve you-the engineers and enterprises creating extraordinary solutions to the world's most pressing challenges.

You may have noticed a few changes. First, we've simplified our company name from "National Instruments" to "NI." NI serves a global marketplace, and we've long since moved beyond simply being "instruments. "Instruments. We have a new image, which represents our human-centered thinking and our commitment to bringing positive impact to humanity; a new logo, which represents NI's forward-thinking approach to engineering and technology; and finally, our next-generation corporate website is now online and we look forward to bringing you a better experience.

So, you may notice some things look a little different about us. For starters, we’re shortening our name to NI to acknowledge the global markets we serve and because we do so much more than create “instruments.” We have a new look that reflects our people-first mindset and commitment to making a positive impact on humanity. We launched a modernized website to improve your experience. And we have a new logo to illustrate our forward-thinking approach to engineering.

Why Now?

When NI was founded, we focused on one thing - fundamentally improving the way engineers innovate. To this day, our original focus remains the same. However, more than 40 years have changed a lot, your business and technology have become more complex, and we've all moved forward at an unprecedented pace.

Why change now? When we were founded, we set out to do one thing: radically improve how engineers innovate. Today, that responsibility remains unchanged. But a lot has changed over the past 40 years. Your businesses and technology are more complex, and we're all moving faster than ever.

The events of recent months have changed our lives so profoundly that we have to pause for a moment and consider whether this is the right time to tell you about them. The answer is extraordinarily clear to us - the world has never needed engineers and an engineering culture more. From low-cost ventilators to clean energy systems to the communication devices that sustain us every day, we live in a world defined and built by engineers using technology. It is their passion and innovation that ensures we are stronger in these challenging times.

The events of the last several months have also changed our lives. The gravity of those events made us stop and reflect if now was the right time to introduce these changes to you. The gravity of those events made us stop and reflect if now was the right time to introduce these changes to you. But to us, the answer was clear: our world needs engineers now more than ever. From low cost ventilators to clean energy systems to the communication devices we rely on every day to stay connected, we live in a world built and defined by engineers and technology. From low cost ventilators to clean energy systems to the communication devices we rely on every day to stay connected, we live in a world built and defined by engineers and technology.

Most people think that the current situation will become the "new normal", but we want to look beyond that. We want to create a better "normal" for your organization, your customers and society as a whole. Isn't that the spirit of an engineer? --The spirit of constantly striving to improve designs, solutions and results.

Most are referring to this situation as the "new normal," but we want to aim higher than that. After all, isn't that the spirit of engineering-the ethos of constantly striving to improve a design, for your customers, and for society. constantly striving to improve a design, solution, or outcome?

For three years, we've been thinking about, and progressively advancing, the structure of your business and organization, integrating the intrinsic connections between people, ideas, and technology so that we can better meet your needs. Today, our customized, software-connected approach inspires engineers to be bold and innovative - rapidly bringing world-changing ideas to life in industries such as semiconductors, aerospace, defense and government, automotive, healthcare, academia, and energy, to name a few. That's been our approach: we're going to Engineer Ambitiously.

That's been our approach: we've spent the past three years connecting the right people, ideas, and technology to steadily transform our business to better match your needs. Today, our tailored, software-connected approach is emboldening engineers across the industries we serve-semiconductor; aerospace; and electronics. serve-semiconductor; aerospace, defense, and government; automotive; medical; academia; energy; and more-to rapidly This new era of NI is defined by a bold call to action to each of us to Engineer Ambitiously.

What does this mean?

Engineer Ambitiously means we think together and help each other create a better future. We believe that all great things come in small steps, and all great things come in small packages. We believe that all great accomplishments come from the smallest of innovations. At NI, Engineer Ambitiously means being curious and taking risks, knowing that everything we learn today will guide us into the future. At the same time, we are inspired by the challenges you have solved and the accomplishments you have achieved by practicing Engineer Ambitiously.

Our World Has Never Needed Engineers More Than It Does Now

- Eric Starkloff, CEO, NI

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"We're developing advanced plasma rocket propulsion technologies that will enable a variety of commercial, cislunar and deep-space applications," said Dr. Franklin Chang-Diaz, CEO and president of Ad Astra and a member of the NASA team. deep-space applications," said Dr. Franklin Chang-Diaz, CEO and president of Ad Astra and a member of the NASA Astronaut Hall of Fame. "NI is a critical technology partner that's been by our side throughout this journey, one that will redefine space travel for generations to come. Its test and measurement technologies enable us to focus on what we do best - preparing for mankind's next giant leap. giant leap." 

"We are developing advanced plasma rocket propulsion technology that will enable the commercial application of a variety of Earth-Moon and outer space technologies." Dr. Franklin Chang-Diaz, CEO and President of Ad Astra and a member of the NASA Astronaut Hall of Fame, said, "NI is a key technology partner in our journey to redefine the next generation of space travel, and its test and measurement technology allows us to focus on what we do best -preparing humanity for the next giant leap forward."

- Dr. Franklin Chang Díaz, CEO and Founder, Ad Astra Rocket Company

- Dr. Franklin Chang Díaz, Founder/CEO, Ad Astra Rocket Company

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"More than 40 years ago, NI disrupted the automated test and automated measurement market to empower engineers across industries to reach their highest ambitions. As we've seen in recent months, technology and engineering are more important than ever to support the complex and evolving needs of humanity. As we've seen in recent months, technology and engineering are more important than ever to support the complex and evolving needs of humanity. This new era of NI will catapult engineering innovation and elevate the importance of test and measurement. 't wait to see what's next for NI."

" More than 40 years ago, NI disrupted the automated test and measurement marketplace, empowering engineers from all walks of life to realize their greatest ambitions. In recent months we've seen that technology and engineering are more important than ever, along with the evolving and increasingly complex needs of humanity, and NI's new era is set to drive engineering innovation and elevate test and measurement to an even more important place. I can't wait to witness the future of NI."

- Kiran Uni, Vice President, Frost & Sullivan

- Kiran Uni, Vice President, Frost & Sullivan

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"Some may think NI is just another member of the test and measurement industry. The truth is the company has been building software platforms to enable enterprises, engineering organizations, educational institutions, and others to create solutions that power today's 5G. The truth is the company has been building software platforms to enable enterprises, engineering organizations, educational institutions, and others to create solutions that power today's 5G networks, assisted and autonomous driving systems and many other advanced technologies for several years. The truth is the company has been building software platforms to enable enterprises, engineering organizations, educational institutions, and others to create solutions that power today's 5G networks, assisted and autonomous driving systems and many other advanced technologies for several years. It's great to see the company embrace that broader vision, move to expand their capabilities and take action to help engineer solutions for some of the world's most complex challenges."

"Some people may think that NI is just another member of the test and measurement industry. The truth is, this company has been building software-connected platforms for years, empowering businesses, engineering organizations, educational institutions and other members to create solutions that support the implementation of today's 5G networks, assisted and autonomous driving systems and many other advanced technologies. It's great to see NI embracing a broader vision, courageously expanding its boundaries, and helping engineers innovate ways to tackle the world's most complex challenges with every action."

- Bob O'Donnell, President of TECHnalysis Research

- Bob O'Donnell, President of TECHnalysis Research

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"Technology is constantly evolving, making it difficult to accurately predict what will happen 10 or 20 years in the future, let alone the next 100. While innovation ebbs and flows, the commitment to understanding customer needs is constant. NI has once again proven itself to be a leader in understanding what customers need to succeed. On top of that, NI has a responsibility to help realize engineering solutions to the global challenges we face today and will continue to face".

"Technology is constantly evolving and it is difficult to predict exactly what the next 10 or 20 years will look like, let alone the next 100. Yet when innovation ebbs and flows, the commitment to understanding the needs of the customer is timeless.

- Patrick Moorhead, Founder, President and Principal Analyst, Moor Insights & Strategy 

- Patrick Moorhead, Founder/President/Chief Analyst, Moor Insights & Strategy

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I don't feel like I'm working with a vendor I've got a partner by my side.

I've got a partner by my side.